Is branding the same as existentialism?

Paul Bloom is a favorite psychologist of mine. I, more than once, listened to his ”Introduction to psychology” class he does at Yale University. I truly recommend that podcast serie (you don’t need to watch it, just go for a long walk and enjoy the podcast version).
A couple of years back he appeared on TED. And below you will find a short interview from NPR (TED Radio Hour episode) where he talks about pleasure, origin and existentialism.
If you are into branding this will not shake your world upside down or anything. I post this simply because I think it is nice to listen to someone with a different perspective than marketers talking about what we call branding. Thats all. Enjoy.

If the link don’t work click here to go to the original site
Some quotes from Bloom that sits well with branding theory:

If you like somebody, they look better to you. This is why spouses in happy marriages tend to think that their husband or wife looks much better than anyone else thinks that they do.

We don’t just respond to things as we see them, or feel them, or hear them. Rather, our response is conditioned on our beliefs, about what they really are, what they came from, what they’re made of, what their hidden nature is.