75 million users that doesn’t Twitter


Yes I have a login for Twitter. I registered, tried it, didn’t find it very stimulating. Not much fun reading, and mostly frustrating to write. I simply never got hooked on Twitter, or the other examples of “micro blogging”, but I always put that down to me being a very sophisticated and selective consumer of communication. Turns out I’m more the absolut prototype for the regular Twitter account registree.

Twitter’s been dragging in new registrations in huge numbers over the last years, but the truth is the vast majority of those people never use it. It so happens that only about 17% of people ever send a single tweet in a given month. And 40% have never ever sent a Tweet!! Twenty-five percent have no followers.And on top of that, fewer and fewer new users are joining.

Still, 17% of 75 million are still very very many people that at least send one tweet a month. But the numbers show that maybe the hype is very far off the mark, and we need to question just how engaging Twitter really is. As I wrote a couple of weeks ago, social media is not about the tools but the thinking.

Just as with styles of music though, new communication formats seldom disappear entirely. It will be interesting to see where Twitter and microblogging will find it’s balance and becomes appreciated bythe majority of it’s users because it fullfills some special need that other formats don’t.

Here’s the original post at Clickz.

Second hand feeling – feeling what others feel

Ursprungligen publicerat på Inculture. Skrivet av Katarina Graffman.

Watching a beautiful reunion of a wild lion with its former owner brings many people to tears. Laughing at a little kitten or a cute panda sneezing, or the latest; a baby elephant sneezing and scaring itself. These are sweet little youtube-clips that may brighten our day.
There are of course millions – billions maybe?! – other clips that make us laugh, cry, feel sympathy, nauseaus or even disgust. The interesting part is that we get a second hand feeling.
Feelings are what thrive us when we communicate with people. As SvD´s 100 känslor Linda Backman and John Airaksinen explain; when one asks its friend how the weekend was, one wants to know the emotion the weekend gave, not what wine they had for dinner. The feeling is what gives us an explanation we can use and transform into an emotinal bond with ones friend.
But when we watch an emotional clip, the feeling that we get is more a reaction to the reaction of the people in the clip. We can´t feel the sadness that an old man feels while listening to Schumanns Träumerei. Instead we get a second hand feeling – we translate his sadness into our sadness; we borrow his feeling and we feel his feeling.
But which is more real? The authentic feeling or our second hand feeling? Or is both equally real?